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Up-sell

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Definition Edit

Up-sell means

to try to sell a customer a more expensive item or a more expensive version of a product or service.[1]

Types of up-selling Edit

There are two types of up-sells: internal and external. In an internal up-sell, a consumer buys an item from a seller, who then offers a negative option plan. By contrast, in an external, or third-party up-sell, a consumer buys an item from one seller, who then offers a negative option plan from a second seller.

References Edit

  1. Stopping Spam: Creating a Stronger, Safer Internet, at 56.

See also Edit

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