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U.S. Consumer Best Practices for Messaging

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Citation Edit

Mobile Marketing Association, U.S. Consumer Best Practices for Messaging (Oct. 16, 2012) (full-text).

Overview Edit

This publication provides a guide to implementing short code programs in the U.S. market. This guide is a compilation of accepted industry practices, common wireless carrier policies, and regulatory guidance that have been agreed upon by representative member companies from all parts of the off-deck ecosystem.

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