the belief that someone or something will behave as expected, and not another way.[1]
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[a] measure of reliance on the character, ability, strength, or truth of someone or something.[2]
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[c]onfidence that an entity will behave in a particular way with respect to certain activities (entity X is said to trust entity Y for a set of activities if and only if entity X relies upon entity Y behaving in a particular way with respect to the activities.)[3]
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the belief that an entity will behave in a predictable manner while performing specific functions in specific conditions or circumstances.[4]
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[a] characteristic of an entity that indicates its ability to perform certain functions or services correctly, fairly and impartially, along with assurance that the entity and its identifier are genuine.[5]
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Overview[]
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Trust is a cornerstone of electronic government, electronic commerce, and social interactions on line. With improved trust amongst participants, electronic delivery of government and business services can accelerate and higher levels of confidence can be achieved. This confidence can in turn encourage innovation in the online marketplace and create new ways of doing business. It can also encourage social interactions and the exchange of ideas between organisations and individuals, confident in the identities of those with whom they are dealing.
Without trust, individuals may develop a sense of vulnerability and insecurity regarding their online activities.[6]
"Technology advances almost always outpace policy developments. These scientific and technical advances change how our nation does business. They introduce new challenges and improve cybersecurity, but many organizations, if not most, rely on policies, frameworks, and standards that have not been updated to take these technologicalinnovations into account.[7]
Privacy[]
A key piece of trust online is confidence that privacy expectations are met. Even when the provider acts in good faith, a consumer who does not understand the provider's effort, will not gain more trust, and might very well walk away. User trust requires user understanding.