The IT Law Wiki

Third-party tracking

32,581pages on
this wiki
Add New Page
Talk0 Share

Definition Edit

Third-party tracking is

tracking . . . performed by other 'third party' entities, different from the entity the user is directly connected to (the user being the 'second party'), that track the user's browsing activity over time and across different websites. For example, Facebook tracks across sites via its 'Like' button; each time a user visits a site that contains a Facebook 'Like' button, Facebook is informed about it, even if the user does not click on this button.[1]

References Edit

  1. Privacy Considerations of Online Behavioural Tracking, at 3.

Ad blocker interference detected!

Wikia is a free-to-use site that makes money from advertising. We have a modified experience for viewers using ad blockers

Wikia is not accessible if you’ve made further modifications. Remove the custom ad blocker rule(s) and the page will load as expected.