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This rule requires prior express written consent for all autodialed or prerecorded telemarketing "calls" to wireless phones, and for prerecorded telemarking calls to residential lines. The FCC also takes the position that the "calls" covered by this written consent requirement include essentially all marketing-oriented text messages.
This rule implements the findings of the FCC;s February 2012 Report and Order in In the Matter of Rules and Regulations Implementing the Telephone Consumer Protection Act of 1991.