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Telemarketing

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Definition Edit

Telemarketing means

a plan, program, or campaign which is conducted to induce purchases of goods or services by use of one or more telephones and which involves more than one interstate telephone call.[1]

Overview Edit

The term does not include the solicitation of sales through the mailing of a catalog which — (A) contains a written description, or illustration of the goods or services offered for sale, (B) includes the business address of the seller, (C) includes multiple pages of written material or illustrations, and (D) has been issued not less frequently than once a year, where the person making the solicitation does not solicit customers by telephone but only receives calls initiated by customers in response to the catalog and during those calls takes orders only without further solicitation.[2]

References Edit

  1. 15 U.S.C. §6102(4).
  2. Id.

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