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Sponsored results

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Definition Edit

Sponsored results are

produced by allowing advertisers to bid on and pay for the use of keyword search terms. When a search engine user enters keywords that have been bid on, lists of links to the websites of successful bidders are displayed in a special position on the user's web browser. "Sponsored" results generally appear above the organic results and are usually set in background shading with the words "sponsored link" or "ad."[1]

References Edit

  1. Habush v. Cannon, 2013 WL 627251 (Wis. Ct. App. Feb. 21, 2013).

See also Edit

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