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Segmented advertising

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Definition Edit

Segmented advertising is

“

[a]dvertising selected based on known characteristics of the data subject (age, sex, location, etc.), which the data subject has provided at the sign up or registration stage.^[1]

”

References Edit

↑ Opinion 2/2010 on Online Behavioural Advertising, at 5 n.3.

Retrieved from "http://itlaw.wikia.com/wiki/Segmented_advertising?oldid=121368"

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