The reputation economy is
|“||an environment where brands are built based on how they are perceived online and the promise they deliver offline. It's a marketplace where professionals are treated like products, and are rated, commented on, and judged based on reputation.||”|
"Positive brand interactions will amount to new opportunities and negative ones will diminish a brand's reputation publicly. In a sense, this economy will create a marketplace that will serve as a modern permanent record for personal brands, and a centralized database for recruiters worldwide."