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Reputation economy

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Definition Edit

The reputation economy is

an environment where brands are built based on how they are perceived online and the promise they deliver offline. It's a marketplace where professionals are treated like products, and are rated, commented on, and judged based on reputation.[1]

Overview Edit

"Positive brand interactions will amount to new opportunities and negative ones will diminish a brand's reputation publicly. In a sense, this economy will create a marketplace that will serve as a modern permanent record for personal brands, and a centralized database for recruiters worldwide."[2]

References Edit

  1. Dan Schawbel, "The Reputation Economy is Coming - Are You Prepared?," Forbes (Feb. 28, 2011) (full-text).
  2. Id.

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