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Reputation cost

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Definition Edit

Reputation cost is

the various forms of economic and other harm that an entity may experience as a result of damage to its reputation with customers or others. For example, if a company experiences a cyberattack in which its customer records stolen or compromised, and the attack is made public, customers may switch to other companies for which attacks have not been made public, whether or not they have occurred.[1]

References Edit

  1. The 2013 Cybersecurity Executive Order: Overview and Considerations for Congress, at 5 n.22.

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