Really Simple Syndication (RSS) is a web content format which, when used with an RSS aggregator, can allow one to alert users to new content on a website. These RSS feeds enable users to avoid the conventional methods of browsing or searching for information on websites. Now the content they want is delivered directly to them.
RSS is an application that provides a mechanism for "pushing" or "feeding" content (a "feed") to subscribing consumers on the web and can be written in any one of a family of eXtensible Markup Language (XML) "syndication" schemas.
RSS uses include:
- Automatically integrating content from other web sources into web sites;
- Updating desired information automatically based on posting date (i.e., updated weather reports linked on an agency site);
- Aggregating desired content into one web site.
The main benefit of RSS is that it enables people to stay connected with websites without having to visit them. Once a user subscribes to a particular RSS feed, the user will automatically receive updates from the website that publishes the feed, whenever they post new content.