Definition Edit

Psychographic data is data that links objective demographic characteristics like age and gender with more abstract characteristics related to ideas, opinions and interests.

Overview Edit

Data mining specialists analyze demographic, media, survey, purchasing and psychographic data]] to determine the exact groups that are most likely to buy specific products and services.

Ad blocker interference detected!

Wikia is a free-to-use site that makes money from advertising. We have a modified experience for viewers using ad blockers

Wikia is not accessible if you’ve made further modifications. Remove the custom ad blocker rule(s) and the page will load as expected.