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Product placement

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Definition Edit

Product placement is

[a]rranging for product or service's name or image to be used in a television show, film, or game. For example, a character might mention the product name; the product may be used as a prop; or a billboard for a product might appear in the background of a film or game. Sometimes the advertiser pays for the product placement, but other times the advertiser provides the product for free.[1]

References Edit

  1. admongo.gov (full-text).

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