Privacy policy
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Definition 
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A privacy policy is
| “ | a written, published statement that articulates the policy position of an organization on how it handles the personally identifiable information that it gathers and uses in the normal course of business. The policy should include information relating to the processes of information collection, analysis, maintenance, dissemination, and access. The purpose of the privacy policy is to articulate that the agency will adhere to those legal requirements and agency policy determinations that enable gathering and sharing of information to occur in a manner that protects personal privacy interests. A well-developed and implemented privacy policy uses justice entity resources wisely and effectively; protects the agency, the individual, and the public; and promotes public trust.[1] | ” |
| “ | [a] set of rules and practices that specify or regulate how a person or organization collects, processes (uses) and discloses another party's personal data as a result of an interaction.[2] | ” |
Overview Edit
A privacy policy usually contains the following four points: notice (notifying users that the business is collecting data), choice (users have a choice over the collecting data), access (users can access the collecting data) and security (the business protects the collected data).
Why they are ineffective Edit
There are several reasons that privacy policies are ineffective:
- Privacy policies are difficult to read
- They lead consumers to believe that their privacy is protected
- The amount of time required to read privacy policies is too great
- There is not enough market differentiation for users to make informed choices
- Potential dangers are not salient to most users. And even when they are salient, they are difficult to evaluate against the benefits of using a particular website. Thus, most users rely on heuristics and suffer from cognitive biases.[3]
References Edit
- ↑ Privacy Technology Focus Group Final Report, App. B, at 59.
- ↑ Web Services Glossary (Nov. 2, 2004).
- ↑ U.C. Berkeley School of Information, KnowPrivacy 11-12 (June 1, 2009).
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