|“||[a] set of rules and practices that specify or regulate how a person or organization collects, processes (uses) and discloses another party's personal data as a result of an interaction.||”|
Why they are ineffective Edit
There are several reasons that privacy policies are ineffective:
- Privacy policies are difficult to read
- They lead consumers to believe that their privacy is protected
- The amount of time required to read privacy policies is too great
- There is not enough market differentiation for users to make informed choices
- Potential dangers are not salient to most users. And even when they are salient, they are difficult to evaluate against the benefits of using a particular website. Thus, most users rely on heuristics and suffer from cognitive biases.
- ↑ Privacy Technology Focus Group Final Report, App. B, at 59.
- ↑ Web Services Glossary (Nov. 2, 2004).
- ↑ U.C. Berkeley School of Information, KnowPrivacy 11-12 (June 1, 2009).
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