Citation[]
U.K. Information Commissioner's Office, Privacy and Electronic Communications Regulations (full-text).
Overview[]
There are two parts to the Privacy and Electronic Communications Regulations.
The marketing rules apply to those who send marketing and advertising by electronic means such as by telephone, fax, email, text message and picture (including video) message and by using an automated calling system.
There are other rules that relate to areas including use of cookies, telephone directories, traffic and location data.