Fandom

The IT Law Wiki

Primary purpose

32,195pages on
this wiki
Add New Page
Talk0 Share

Ad blocker interference detected!


Wikia is a free-to-use site that makes money from advertising. We have a modified experience for viewers using ad blockers

Wikia is not accessible if you’ve made further modifications. Remove the custom ad blocker rule(s) and the page will load as expected.

Definition Edit

CAN-SPAM Act Edit

Under FTC regulations promulgated pursuant to the CAN-SPAM Act, regarding the determination of whether an e-mail message has "commercial" promotion as its primary purpose:[1]

  • The primary purpose of an e-mail message is deemed commercial if it contains only the commercial advertisement or promotion of a commercial product or service ("commercial content").
  • The primary purpose of an e-mail message is deemed commercial if it contains both commercial content and “transactional or relationship” content if either of the following occurs:
— A recipient reasonably interpreting the subject line of the e-mail message would likely conclude that the message contains commercial content.
— The e-mail message’s “transactional or relationship” content does not appear in whole or substantial part at the beginning of the body of the message.
  • The primary purpose of an e-mail message is deemed commercial if it contains both commercial content as well as content that is not transactional or relationship content if a [[recipient] reasonably interpreting either:
— The subject line of the e-mail message would likely conclude that the message contains commercial content.
— The body of the message would likely conclude that the primary purpose of the message is commercial.

References Edit

  1. 16 C.F.R. 316.3

Also on Fandom

Random Wiki