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Playboy Enterprises, Inc. v. Calvin Designer Label, 985 F. Supp. 1220, 44 U.S.P.Q.2d (BNA) 1156 (N.D. Cal. 1997) (full-text).
Factual Background Edit
Playboy sued the defendant for trademark infringement, claiming that the defendant used its PLAYBOY mark as a metatag on its website. Here, a search of "playboy" on a search engine would show defendant's site in the search results.