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Personalized pricing

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Definition Edit

Personalized pricing (also called first-degree price discrimination) "occurs when a seller charges a different price to every buyer."[1]

Overview Edit

Individually negotiated prices, such as those charged by a car dealer, are an example of personalized pricing. Quantity discounts, or second-degree price discrimination, occur when the per-unit price falls with the amount purchased, as with popcorn at the movie theater. Finally, third-degree price discrimination occurs when sellers charge different prices to different demographic groups, as with discounts for senior citizens.[2]

References Edit

  1. Big Data and Differential Pricing, at 4.
  2. Id.

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