Definition Edit

Mobile phone Edit

Personalization content is

[a]ny content that serves to "personalize" the handset or service for the owner, often based on the owner's personal style and entertainment preferences. Includes all graphics (wallpapers, screensavers, phone themes, etc.) and certain audio (ringtones, ringbacks, alerts, greetings) and video products (video tones, etc.).[1]

References Edit

  1. Mobile Marketing Industry Glossary, at 30.

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