Online Trust Alliance

From The IT Law Wiki

In early 2004, a group of business, industry and marketing companies, including Bigfoot Interactive, Email Senders and Provider Coalition (ESPC), Microsoft, Symantec and Sendmail, began meeting to pursue solutions to authenticate email and improve user confidence.

In September 2007, the Authentication and Online Trust Alliance (AOTA) was formed as a Washington State non-profit corporation. In March 2009, the Board of Directors and Steering Committee voted to change the name to the Online Trust Alliance, (OTA), representing a global view of the issues impacting consumer trust and online brand reputation.