On June 13, 2000, the Federal Trade Commission ("FTC") issued Online Profiling: A Report to Congress. The report described the nature of online profiling, consumer privacy concerns about these practices, and the FTC's efforts to address these concerns.
The FTC did not make recommendations at that time, because a dialogue with the network advertising industry regarding self-regulatory principles was still ongoing. The FTC promised, however, to supplement its report with specific recommendations to Congress after it had an opportunity to fully consider the industry's self-regulatory proposals and how they interrelate with the FTC's previous views and recommendations on online privacy generally. This report presented the Commission's recommendations.
The report (1) commended industry leaders who have developed a self-regulatory scheme consistent with fair information principles and (2) recommended that the Congress consider legislation establishing a base level of privacy practices for all consumer-oriented web sites with respect to online profiling.