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Online Behavioral Advertising: Moving the Discussion Forward to Possible Self-Regulatory Principles

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Citation Edit

Federal Trade Commission, Online Behavioral Advertising: Moving the Discussion Forward to Possible Self-Regulatory Principles (Dec. 20, 2007) (full-text).

Overview Edit

The purpose of this proposal was to encourage more meaningful and enforceable self-regulation to address the privacy concerns raised with respect to behavioral advertising. In developing the principles, the FTC staff was mindful of the need to maintain vigorous competition in online advertising as well as the importance of accommodating the wide variety of business models that exist in this area. The staff intentionally drafted the principles in general terms to encourage comment and discussion by all interested parties and further developed the principles based on the comments.

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