The IT Law Wiki


32,296pages on
this wiki
Add New Page
Talk0 Share

Definitions Edit

Biometrics Edit

One-to-one is

[c]omparing one biometric reference to another biometric reference to identify a biometric subject.[1]

Internet Edit

One-to-one refers to the business movement during Web 1.0 which leveraged database technology for targeting products, ads, and services to specific users with particular profile attributes. Amazon is a classic example of a company that performs "One-to-One Marketing" by offering users targeted offers and related products. Personalization is the term that later followed as a way of describing this evolution in Internet marketing.

Telecommunications Edit

One-to-one is the act of an individual communicating with another individual. The early Internet applications of e-mail, FTP and Telnet are characterized as "one-to-one," because they are primarily communication means from one individual (or computer) to another. Most one-to-one communication on the Internet today is instant messaging.

References Edit

  1. Biometrics Identity Management Agency, Biometrics Glossary, at 30 (Ver. 5) (Oct. 2010) (full-text).

See also Edit

This page uses Creative Commons Licensed content from Wikipedia (view authors). Smallwikipedialogo.png

Ad blocker interference detected!

Wikia is a free-to-use site that makes money from advertising. We have a modified experience for viewers using ad blockers

Wikia is not accessible if you’ve made further modifications. Remove the custom ad blocker rule(s) and the page will load as expected.

Also on Fandom

Random Wiki