Kamala D. Harris, Cal. Attorney General, Notice of Non-Compliance with California Online Privacy Protection Act (Oct. 26, 2012) (full-text).
Under California's Unfair Competition Law, Business and Professions Code §§17200 et seq., violations of CalOPPA may result in penalties of up to $2,500 for each violation, i.e., for each copy of the unlawful app downloaded by California consumers. Cal. Bus. & Prof. Code §17206(a).