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Notice-and-choice model

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Definition Edit

The notice-and-choice model for online privacy refers to posting privacy policies on websites to inform consumers’ choices about whether to use the site.[1]

Overview Edit

"From the consumer perspective, the current system of notice-and-choice does not appear to provide adequately transparent descriptions of personal data use, which may leave consumers with doubts (or even misunderstandings) about how companies handle personal data and inhibit their exercise of informed choices."[2]

References Edit

  1. U.S. Department of Commerce, Internet Policy Task Force, Commercial Data Privacy and Innovation in the Internet Economy: A Dynamic Policy Framework 20 (Dec. 16, 2010) (full-text).
  2. Id. at 22.

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