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Definition Edit

A negative option feature is

in an offer or agreement to sell or provide any goods or services, a provision under which the customer's silence or failure to take an affirmative action to reject goods or services or to cancel the agreement is interpreted by the seller as an acceptance of the offer.[1]

References Edit

  1. FTC Telemarketing Sales Rule, 68 Fed. Reg. 4670 (Jan. 29, 2003).

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