The White House, National Framework for Strategic Communication (Mar. 16, 2010) (full-text).
- the synchronization of words and deeds and how they will be perceived by selected audiences, as well as
- programs and activities deliberately aimed at communicating and engaging with intended audiences, including those implemented by public affairs, public diplomacy, and information operations professionals.
Moreover, the Framework emphasized the interagency nature of strategic communication and identified the roles and responsibilities of various federal government departments and offices that work to coordinate communications and engagement programs and activities.