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The U.K. Multi Media Industry Advisory Group (MMIAG) was created to provide strategic advice on the technological and commercial changes shaping the development of multimedia and on the implications these hold for industry, Government and other parts of the public sector. Its main emphasis was on identifying opportunities presented by multimedia, obstacles that need to be overcome and specific steps that that can be taken by government, industry and the sectors concerned.
MMIAG brought together senior industrialists from the publishing, IT and communications sectors, with experts from the health and education sectors, leading academics, the Director General of Telecommunications, the Director of the CITU and Ministers from the Department of National Heritage and the Office of Public Service. The MMIAG published a series of reports on the evolution of the Information Superhighway, about multimedia aspects of intellectual property rights, technical standards and interoperability, health, and education.