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The ACCC found that previous controls — including industry self-regulation and some investigation into specific merchants — were not effective in reducing cramming. To address the problem, Australian authorities increased consumer education, brought enforcement actions, and worked closely with industry on adopting a set of regulations to protect consumers, which the ACCC noted was a "crucial component of providing a long-term solution to the problem." Those regulations included, for example, requiring that carriers offer a block on Premium SMS services to consumers. After taking these steps, Australian authorities reported that the number of consumer complaints in Australia about cramming dropped significantly.