Fandom

The IT Law Wiki

Mobile Marketing Sweepstakes & Promotions Guide

32,196pages on
this wiki
Add New Page
Talk0 Share

Ad blocker interference detected!


Wikia is a free-to-use site that makes money from advertising. We have a modified experience for viewers using ad blockers

Wikia is not accessible if you’ve made further modifications. Remove the custom ad blocker rule(s) and the page will load as expected.

Citation Edit

Mobile Marketing Association, Mobile Marketing Sweepstakes & Promotions Guide (July 2007) (full-text).

Overview Edit

This document is intended to assist promotional marketers seeking to extend their promotional programs to the mobile channel.

The objectives of mobile marketing campaigns are straightforward: increase brand awareness, generate a customer profile opt-in database, increase attendance to events or visits to a store, improve customer loyalty and increase revenues. Mobile marketing does not stand alone; instead, it leverages traditional promotional channels, such as print, broadcast and out-of-home signage.

Overview Edit

Also on Fandom

Random Wiki