FANDOM


Citation Edit

Lookout Mobile Security, Mobile App Advertising Guidelines: A Framework for Encouraging Innovation While Protecting User Privacy (June 2012) (full-text).

Overview Edit

These Guidelines establish a set of mutually agreed upon standards and guidelines to help those building and integrating in-app mobile advertising technology. The guidelines cover requirements and suggested best practices around transparency and clarity of data collection, individual control over information collected, advertising delivery and display behavior, collection and retention of personal or device-specific data, and secure transport of sensitive data.

Ad blocker interference detected!


Wikia is a free-to-use site that makes money from advertising. We have a modified experience for viewers using ad blockers

Wikia is not accessible if you’ve made further modifications. Remove the custom ad blocker rule(s) and the page will load as expected.