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Definition Edit

Micromarketing is

[a] marketing strategy in which advertising efforts are focused on a small group of highly-targeted consumers. Micromarketing requires a company to narrowly define a particular audience by a particular characteristic, such as ZIP code or job title, and tailor campaigns for that particular segment. It can be a more expensive technique due to customization and lack of an economy of scale.[1]

References Edit

  1. "Micromarketing," Investopedia (full-text).

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