Fandom

The IT Law Wiki

Marketing innovation

32,186pages on
this wiki
Add New Page
Talk0 Share

Ad blocker interference detected!


Wikia is a free-to-use site that makes money from advertising. We have a modified experience for viewers using ad blockers

Wikia is not accessible if you’ve made further modifications. Remove the custom ad blocker rule(s) and the page will load as expected.

Definition Edit

Marketing innovation is

the implementation of a new marketing concept or strategy that differs significantly from your enterprise's existing marketing methods and which has not been used before. It requires significant changes in product design or packaging, product placement, product promotion or pricing, and excludes seasonal, regular and other routine changes in marketing methods.

Source Edit

  • The 2012 Community Innovation Survey (Eurostat, 2012).

Also on Fandom

Random Wiki