Definition[]
Market research is
| “ | [a] process for gathering data on product characteristics, suppliers' capabilities, and the business practices that surround them, plus the analysis of that data to make acquisition decisions. Market research has two phases: strategic market research and tactical market research.[1] | ” |
References[]
- ↑ Defense Acquisition University, Glossary, at B-112 (13th ed. Nov. 2009) (full-text).