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The nonprofit International Imaging Industry Association (I3A) is the largest imaging industry group in the world, and serves as the central forum for the development and advancement of open standards within the imaging industry. It traces its beginnings to 1946 with the establishment of the National Association of Photographic Manufacturers (NAPM), later renamed the Photographic and Imaging Manufacturers Association (PIMA). I3A was formed by the merger of PIMA and the Digital Imaging Group (DIG). I3A's technical committees encompass all aspects of imaging, from traditional silver-halide photography to advanced digital still picture imaging to recycling of photographic materials and more. I3A’s approach to standardization through its Initiative Groups allows for the rapid development of consortium standards to respond to market needs.