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IAB Good Practice Principles for Online Behavioural Advertising

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Citation Edit

Internet Advertising Bureau, IAB Good Practice Principles for Online Behavioural Advertising (full-text).

Overview Edit

the Internet Advertising Bureau developed a set of self-regulatory Principles for online behavioral advertising. These Principles are for businesses that collect and use data for behavioral advertising. They are based upon offering users notice about data collection and use, choice as to whether to participate and education about behavioral advertising and its benefits.

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