Horizontal integration describes a type of ownership and control. It is a strategy used by a business or corporation that seeks to sell a type of product in numerous markets. Horizontal integration in marketing is much more common than vertical integration is in production. Horizontal integration occurs when a firm is being taken over by, or merged with, another firm which is in the same industry and in the same stage of production as the merged firm, e.g. a car manufacturer merging with another car manufacturer. In this case both the companies are in the same stage of production and also in the same industry. A monopoly created through horizontal integration is called a horizontal monopoly.
Horizontal integration refers to
|“||integration of the elements mentioned across management functions, such as the integration of human capital management and financial management activities in areas related to payroll.||”|
- ↑ Department of Homeland Security: Progress Made in Implementation and Transformation of Management Functions, but More Work Remains, at 15 n.33.
See also Edit
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