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Guides Concerning the Use of Endorsements and Testimonials in Advertising

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Citation Edit

Federal Trade Commission, Guides Concerning the Use of Endorsements and Testimonials in Advertising (16 C.F.R. Part 255), 73 Fed. Reg. 72374 (Nov. 28, 2008) (full-text).

Overview Edit

The FTC issued updated guidelines for testimonials and endorsements, updating a policy established in 1980. As part of the change, the FTC said that bloggers who make a product endorsement must disclose any material connections with the seller of the product or service.

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