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U.S. Food and Drug Administration, Guidance for Industry: Internet/Social Media Platforms with Character Space Limitations-Presenting Risk and Benefit Information for Prescription Drugs and Medical Devices (Draft) (June 18, 2014) (full-text).
This draft guidance is intended to describe FDA's current thinking about how manufacturers, packers, and distributors (firms) of prescription human and animal drugs (drugs) and medical devices for human use (devices) that choose to present benefit information should present both benefit and risk information within advertising and promotional labeling of their FDA-regulated medical products on electronic/digital platforms that are associated with character space limitations — specifically on the Internet and through social media or other technological venues (Internet/social media).
Examples of Internet/social media platforms with character space limitations include online microblog messaging (e.g., messages on Twitter or "tweets," which are currently limited to 140 character spaces per tweet) and online paid search (e.g., "sponsored links" on search engines such as Google and Yahoo, which have limited character spaces as well as other platform-imposed considerations).