Definition Edit

Mobile Marketing Association, Global Mobile Advertising Guidelines (Ver. 5.0) (2011) (full-text).

Overview Edit

These Guidelines provide recommendations for the global ad units generally used in mobile advertising across the following mobile media channels: mobile web, messaging, applications and mobile video and TV1. The Guidelines recommend ad unit usage best practices, creative technical specifications, as well as giving guidance on ad insertion and delivery. The guidelines are intended to promote the development of advertising on mobile phones by:

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