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Geotargeting

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Definitions Edit

Geotargeting

is displaying (or preventing the display of) content based on automated or assumed knowledge of a user's physical position in the real world.
refers to the effort to transmit alerts only to those recipients physically located in a geographic area affected by an event and/or are at risk.[1]

Overview Edit

"Geotargeting is a two-step process. The first is the geo-definition of the targeted area is (e.g., a county or a geographic polygon). The second is the geo-delivery of the message to recipients within the targeted area. Both steps are susceptible to imprecision."[2]

References Edit

  1. Geotargeted Alerts and Warnings: Report of a Workshop on Current Knowledge and Research Gaps, at 1.
  2. Id.

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