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Genericide

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Definition Edit

Genericide occurs when a once valid mark is so commonly used in everyday language that it no longer serves to identify a particular company but rather becomes synonymous with the entire class of products.[1]

Overview Edit

Examples of marks that have been casualties of genericide include THERMOS, ASPIRIN, KLEENEX, BAND-AID, and CELLOPHANE.

References Edit

  1. Roger E. Schechter & John R. Thomas, Intellectual Property: The Law of Copyrights, Patents and Trademarks §27.3 (2003).

See also Edit

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