Ad blocker interference detected!
Wikia is a free-to-use site that makes money from advertising. We have a modified experience for viewers using ad blockers
Wikia is not accessible if you’ve made further modifications. Remove the custom ad blocker rule(s) and the page will load as expected.
Technical advances in computers and telecommunications allow targeting in marketing and can also help combat fraud. This raises questions of compatibility with current data protection legislation which have resonated in Parliament. This note analyses these trends, including data matching, and the policy issues raised.