The IT Law Wiki


31,969pages on
this wiki

Definition Edit

FUD (an acronym for Fear, Uncertainty and Doubt) refers to actions meant to attack or alter perceptions regarding software or system compatibility.

Overview Edit

FUD is employed by market leaders to cast aspersion on competing products. The purpose of a FUD campaign is to raise an artificial barrier to entry to a competitor by causing potential customers to doubt the competitor's products, services or abilities.

Around Wikia's network

Random Wiki