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The Electronic Retailing Self-Regulation Program (ERSP) provides a quick and effective mechanism for evaluating, investigating, analyzing and resolving inquiries regarding the truthfulness and accuracy of the primary or core efficacy or performance claims that are communicated in national direct response advertising. Its mission is to enhance consumer confidence in electronic retailing.
ERSP is managed as a separate self-regulatory program under National Advertising Review Council (NARC) auspices and policy oversight, and administered for NARC by the Council of Better Business Bureaus.