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- set out principles for voluntary "codes of conduct" for businesses involved in electronic commerce;
- offer guidance to governments in evaluating their consumer protection laws regarding electronic commerce; and
- give consumers advice about what to expect and what to look for when shopping online.
The goal is to build consumer confidence in the global electronic marketplace by working to ensure that consumers are just as safe when shopping online as when shopping offline — no matter where they live or where the company they do business with is based.