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Ehavioral Advertising: Tracking, Targeting, and Technology

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Citation Edit

Federal Trade Commission, Ehavioral Advertising: Tracking, Targeting, and Technology (Nov 1-2, 2007) (full-text).

Overview Edit

The FTC hosted a Town Hall that brought together consumer advocates, industry representatives, technology experts, and academics to address consumer protection issues raised by the practice of tracking consumers' activities online to target advertising — or "behavioral advertising." The Town Hall was a follow-on to a dialogue on behavioral advertising that emerged at a November 2006 FTC forum, "Tech-Ade," which examined the key technological and business developments that would shape consumers' core experiences in the ensuing ten years.

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