Australia Edit

Definitions Edit

Australia Edit

The Digital Content Industry

encompasses the production and marketing of film and television programs in the form of digital and interactive TV; online games; re-usable electronic education content; the marketing and supply of the holdings of museums, galleries and libraries in digital form; the Internet-based publishing of music, text, films and games; and the development and marketing of software, games, and online services that create digital media and visual effects, or help to manage and publish them. Mobile delivery and content is becoming increasingly important.[1]

Ireland Edit

The digital content industry

encompasses the creation, design, management and distribution of digital products and services and the technologies that underpin these activities. It comprises companies from traditional content, media and entertainment, software and multimedia, and electronic hardware and telecommunications sectors. Convergence among these sectors is being lead in large part by the rapid growth in information and communications technologies, the Internet and broadband fixed and wireless access and associated devices, which are driving demand for the electronic distribution of content.[2]

Overview (Australia) Edit

The Digital Content Industry spans the applications and services components of the ICT industry on the one side and the traditional film, entertainment and cultural industries on the other, overlapping key areas of both. Important areas of digital content activity also occur within other industries, particularly service industries, such as health, education and architecture. The overlap with the cultural industry, and the importance of this as a rich source of content, means that the Digital Content Industry has an important relationship to Australian culture and Australian content.

The industry covers a wide span of diverse sectors. Australia's Digital Content Industry comprises three sectors: core production, embedded production and distribution. The core production sector of the industry involves the creation of digital content by firms and individuals in the creative industries.

However, the industry also includes the creation of digital content, using creative skills, within the wider professional service industries (i.e. embedded production). Examples include the creation of web pages and advertising material in-house by a law firm or an educational institution, the production of training programs using games technology in Defence, or the use of visualisation data in mining or architecture.

Finally, a large amount of digital content activity occurs in the key area of distribution, where value is added by circulating, transmitting or exhibiting digital content.

The Digital Content Industry overlaps with broader cultural and creative industries which recognise digital content as an important cultural resource that can be made accessible to all Australians, particularly in regional and remote areas. The industry is significant, both in its own right, and for its impact in wider industries.

References Edit

  1. Digital Content Industry Action Agenda, at 1.
  2. A Strategy for the Digital Content Industry in Ireland, at 1.

Source Edit

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