The Digital Industry Association for Australia (AIMIA) (originally the "Australian Interactive Media Industry Association") has represented the digital content, services and applications industry in Australia since 1992. AIMIA exists to:
- Encourage and support the growth of AIMIA members and the digital industry at large
- Act as a medium of education and support for its members and the industry through a number of services
- Represent AIMIA members and the digital industry to the broader business community.