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Designated market area

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Definition Edit

A designated market area (DMA) is a term used by Nielsen Media Research to identify "an exclusive geographic area of counties in which the home market television stations hold a dominance of total hours viewed. There are 210 DMAs in the United States."[1]

References Edit

  1. To Date, DISH Network Is Cooperating with the Court-Appointed Special Master's Examination of Its Compliance with the Section 119 Statutory License, at 2 n.14.

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